Graphic Design Principles

Graphic design covers a wide range of areas. It covers the Internet, brochures, leaflets, branding, and all sorts of advertising. Below are some graphic design principles.

EVERYTHING SHOULD BE RELEVANT

Everything on the page should have some relevance. If an item is not necessary to put across your message then it does not need to be there. The fewer items there are the more there is for the audience to make sense of, so they are more likely to focus on what is there. A few relevant items will work much more affectively than a large number of irrelevant items.

DESIGN REPETITIVENESS

There should be a consistency throughout design materials. This is more relevant for media with many pages, such as websites, brochures and leaflets. If design is similar throughout then it gives a campaign a theme and therefore helps the audience connect. If a campaign has a website, print advertisements and a brochure then they should have similar design features so the public see the connection. This is all part of successful branding. The more the audience sees the same message and design the more likely it is to be at the forefront of their mind.

PROXIMITY OF RELEVANT ITEMS

Items that are related should be place close to one another, while items that are not should be separated. This allows the audience to see the relationship between items and get an idea of their relevance towards each other. This is something that plays on the subconscious mind of the viewer. If they see items together they subconsciously think of them as being important to each other.

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